educating, and inspiring their staff

 how good its products or services are. The right kind of staff will leave customers feeling cared for, whilst a bad interaction with team members could see them heading magazinehouse.us home to leave a bad review and never to return. To make a success of future retail efforts, businesses need to invest in motivating, educating, and inspiring their staff.

To achieve this, it is necessary not just to look at what your employees do, but at the values they hold and reflect. Taking British grocery stalwart Waitrose and Partners as an example, everyone from the most senior managers to the checkout staff are referred to as ‘Partners’, with a small stake in the business. By incentivising their performance through a link to the performance of the business itself, Waitrose has created a workforce that is proud of the products they sell, and that has a deeply rooted, genuine interest in the future of the company. magazinepot.com This is not to say that every business has to give its staff a share of the profits, but it serves as an example of just how important employee engagement is.

2. Experiences, not just products

There’s no doubt that the world of commerce is undergoing a paradigm shift. In the past it was sufficient for businesses to simply focus on the products they sold, but nowadays retailers need to take a more holistic approach and malibutimes.net instead pay attention to the wider shopping experience. The reasons for this are twofold. Firstly, with a saturated market it’s all too easy for businesses to get lost in the noise if they just sell products without adding any value throughout the process. Secondly, with the rise of online shopping and eCommerce there’s simply no need to visit a physical shop unless doing so will be